If you see an ad shown on a digital TV on the wall of buildings or on the streets, then they have normally been paid for by a company. The price depends on the location of the screen and the length of the ad. You need to contact the owner of the digital TV so that you can rent a space for your ad to be aired. Before closing the deal though, there are a few details that you need to take care of.
Double check the price
It is important that you compare the prices among the options available. Usually, digital TVs located in key areas, such as busy highways, are way more expensive. If you think that you can’t afford to have your ad aired in that area, then try searching for other locations. The point is to reach your target audience. As long as there is a platform to reach them, then it would be great.
Learn how to negotiate
It is also a must to keep negotiating with the digital TV owner in the hope of getting a discount. You can talk to them regarding extending the time your ad is aired in exchange for a better rate. You can also negotiate to lengthen the number of days or months for the ad to be aired. As long as you can calmly discuss the details, then go ahead and seal the deal. If you really can’t get them to lower the price, then you might be better of searching for other options.
Be prepared with your content
In the event that you find the right partner, the only thing left to do is to have the ad aired. This is why the content must be ready. When you have found a location to air the ad, the content should be running immediately. Take note that you are paying for each second that it is up there. The content must be short, but well-researched. It must also be enticing enough to captivate the attention of passers-by. It must also be suitable for your target group.
There are a lot of companies out there that you can speak with so that you can have your ads aired on screen for an affordable price. Successful advertising will only help boost the profits of your business. There are interested buyers out there who don’t yet know about your company. They just need to be informed. You can also set up your own digital TV on a TV stand and place it in key locations. You just need permission to set up the equipment and you can at least reach a certain number of people.